Founded in 1997 by the Swiss-Argentine businessman Juan Ramón Theler and his wife, the German princess Loretta Zu Sayn-Wittgenstein, descendant of Chancellor Otto Von Bismarck, it was for many years the Mallorcan refuge of the European jet set.

The iconic 24-room hotel, built on a 200-hectare estate dating back to the 17th century, and the only one on the island with a heliport, private golf course and vineyard, will reopen its doors on March 2nd.

The Rotana Reserve, which has been taken over by a Singaporean family office, has a new interior design that highlights its historical legacy.

The estate where La Reserva Rotana is located occupies an imposing hill and one of the most fertile valleys in the east of the island.

On February 19, 2025. In the extreme east of Mallorca, in a triangle formed by the municipalities of Manacor, Artá and Santa Margarita, the Mallorcan landscape emulates the Tuscan countryside. Large plots of land once belonging to the island's noble families, and still uninhabited today, offer their best version; merging beautiful Mediterranean hills full of pine, olive and holm oak forests, and winding bucolic roads, with fertile wheat fields and vineyards.

In the heart of this enclave, unknown to many, members of the European jet set, models and movie actors, elite athletes and wealthy businessmen met for many years in search of relaxation, discretion and privacy.

Specifically since 1997, when the Swiss-Argentine businessman Juan Ramon (Chacha) Theler and his wife, the German princess Loretta Zu sayn-Wittgenstein, descendant of Chancellor Otto Von Bismarck, decided to open the 5-star hotel La Reserva Rotana in the Mallorcan estate they had acquired in the 70s as a family residence.

Considered for many years as one of the best rural hotels in Spain, and one of the first agrotourisms in Mallorca, La Reserva Rotana became known internationally almost by chance. That same year, when reservations were still made by fax, the legendary German supplement Welt am Sonntag published, surprisingly, an article praising the goodness of this secluded place on the island. And, since then, it has become the "place to be" of the most exclusive Mallorca.

He was visited by Gunter Sachs, ex-husband of Brigitte Bardot; Ernesto de Hannover; motorcyclist Ángel Nieto; tennis players Boris Becker and Marin Cilic; model Elle Macpherson; German actors Veronica Ferres and Mario Adorf; singer Mónica Naranjo, Boris Izaguirre; businessman and former president of Real Madrid Ramón Mendoza and Broncano himself, among many others.

This is, and will be, the new Reserva Rotana

After a few years in oblivion, after the death of its owner Juan Ramon Theler; and having recently passed into the hands of a family office in Singapore; La Reserva Rotana faces a new stage with the vocation to regain its stardom. The person responsible for achieving this ambitious goal is the renowned tourism entrepreneur and expert in luxury products Giovanni Merello.

According to Giovanni Merello, "La Reserva Rotana has everything to position itself as one of the best hotels with golf course and vineyards in the Mediterranean. Its potential to become a resort similar to the big names in this segment such as Rosewood Castiglion del Bosco or l'Albereta Relais & Chateau is immense. The estate has 200 hectares spread over an imposing hill, on the top of which the hotel is located, and a fertile valley at the foot, where the private 9-hole golf course is located and a high quality course, as well as splendid wheat fields and vineyards, which give the landscape an absolutely inspiring atmosphere".

Views of the estate's vineyards from the terrace of La Reserva Rotana's bistro restaurant.

For this season, he explains, "we have renovated the entire interior design of the 24 rooms and the noble areas. In this sense, we have modernized all the furniture, but we have preserved the key elements of the design of this emblematic 17th century Mallorcan possessió, such as the wooden beams, the exposed stone and sandstone walls, the terracotta tiled floors, the original arches and the white walls, as they were whitewashed at the time. However, he says, "we have kept the aquamarine blue color of the Mallorcan shutters that once created a trend, reminiscent of some properties in Tuscany, a region whose landscape is very similar to that of this part of the island of Mallorca".

In terms of services, he adds, "we will once again promote gastronomy and its à la carte restaurant, which was once recommended by the Michelin Guide and became a product with a life of its own, with clients arriving by helicopter from their yachts just to enjoy its culinary proposal".

Finally, he concludes, "in this first phase, as the project contemplates more ambitious plans for the future, we will promote tailor-made experiences with gastronomic tastings, wine tastings and events in the vineyards, golf packages, craft workshops, bike and horse riding routes, and visits to the Tennis Academy and the Rafa Nadal Museum, with which we want to collaborate taking advantage of the fact that it is only a 15-minute drive from the hotel".

The 24 rooms at La Reserva Rotana have been refurbished while maintaining the style of the local architecture.

La Reserva Rotana Fact Sheet:

• Mallorcan estate of the XVII century, although it appears in chronicles of 1242.
• Renovated 5-star hotel.
• 24 rooms.
• A la carte restaurant.
• Bistro restaurant with terrace and barbecue.
• Club bar with fireplace.
• Wine cellar.
• Meeting room for 50 people and large outdoor areas for events.
• Heated outdoor swimming pool.
• 9-hole golf course, including a driving range.
• Gym with Technogym machines.
• Vita parcours (training center) outdoors in an area of the farm declared ANEI (Natural Area of Special Interest).
• Wellness center with sauna, treatment rooms and massage area in the garden.
• Vineyard of Carbernet Sauvignon and Syrah grapes.
• Outdoor parking.
• Heliport with private license.
• 15 minutes drive from the Rafa Nadal Academy and Museum.
• 25 minutes drive from the almost virgin beach of Son Serra de Marina.

ONE OF THE BEST HOTELS WITH GOLF COURSE AND VINEYARDS IN THE MEDITERRANEAN.